Want to know how to keep your soft serve frozen yogurt machines running at full speed all hours of the day? Unique promotions. Not just promotions. Unique promotions.
Following are some examples of promotions for soft serve frozen yogurt machines that are NOT unique:
- Buy one, get one free (also known as BOGO)
- $1, $2, $3 off your total
- Come in after 8 pm and get a free cookie
- 10% or $15% off your total
Your customers undoubtedly love all of your shop’s sales and promotions – because who doesn’t like a discount on frozen yogurt? But the abovementioned examples are fairly standard promotions. They are ordinary. And they might not cause customers to go out of their way for your soft serve frozen yogurt machines. If you want your shop to be filled with customers at all times of the day or night, you might have to offer some type of different promotion. Something unique!
Customers Love Promotions that are Fun
Soft serve frozen yogurt machines are supposed to be fun. Eating a frozen yogurt is supposed to be a source of pleasure and entertainment for people of all ages. Therefore, offering a fun and exciting promotion is one way to guarantee your customers will take advantage of it. The downside to a unique promotion is that it requires a bit more work for a frozen yogurt shop owner, its employees, and its soft serve frozen yogurt machines. However, if the result is increased sales and revenue, the extra work will hopefully prove to be extremely worthwhile.
Following are some examples of promotions for your soft serve frozen yogurt machines that ARE unique:
- 50% off your total if the outdoor temperature falls below freezing
- Wear shorts to the shop on a day when the temperature is below 10 degrees, and get free frozen yogurt
- Get free yogurt if your local professional sports team wins its weekly game
- Build a bowl of frozen yogurt and toppings that can stand more than 12 inches tall for 30 seconds (without any type of support) and get it for free
- Eat the above bowl (e.g. 12 inches of frozen yogurt and toppings) in 30 minutes or less and get a coupon for free frozen yogurt on your next visit
If your customers think your promotions are unique and fun, they will want to participate. In turn, your soft serve frozen yogurt machines will see more action no matter the time of day or time of year. The customers who enjoy your unique promotions will eagerly look forward to each and every promotion you offer year-round. Your goal is to create a situation in which the public knows about your shop’s creativity when it comes to getting them in the door.