If you’re involved in the food and restaurant industry, you should know that trends are constantly evolving. What’s in one day, might be out the next. Keeping this in mind, it’s important to know what consumers are currently crazing over in the market. We are going to go over a few ice cream trends that have been influencing the soft serve market in 2022, some of which we believe are here to stay.
1. Health Conscious Options
2. Non-Dairy Ice Cream
3. Dole Whip
4. Outrageous Flavors
It seems like every few years, companies get bored with typical ice cream flavors such as vanilla or chocolate, so they decide to experiment with more unprecedented flavors. Sometimes it’s not the base flavor that’s unique, but the toppings. While it may not be for everyone, some people prefer to get a little adventurous with their ice cream toppings. This DIY ice cream shop in Tampa lets their customers add unusual toppings to their soft serve such as bacon, corn, habanero powder, and goat cheese. While these toppings may sound a little extreme, your shop does not need to step this far out of the box to push customers out of their comfort zone. Other toppings that may introduce new flavor profiles and desirable textures to an ice cream menu that are a bit less intimidating may include: potato chips, pretzels, and different cereals. If you’re in need of some extravagant ice cream flavor inspo, check out this article which highlights some unique flavors that have been introduced to the market earlier this year by different ice cream brands.
As you can see, it’s important to stay up-to-speed with trends in this industry. To keep your customers loyal to your business, you must give them what they want and satisfy their needs. You should get comfortable with changing your menu regularly and always staying open to new ideas.