Your shop’s commercial soft serve machines will come in very handy on October 31! Is your shop planning to stay open on Halloween night? If not, you might want to re-consider. Keeping your doors open on the night of Halloween can do wonders for your business.
Just take a look at the attention Chipotle receives on Halloween. Chipotle is one of the most successful restaurant chains in the world with 1,600 locations. And Chipotle receives a huge amount of attention for its annual Halloween “Boorito” event.
According to Chipotle’s Boorito website, customer that visit any Chipotle restaurant dressed in a costume from 5 pm to close can purchase a burrito, bowl, salad or an order of tacos for just $3. The proceeds from the Boorito promotion (up to $1 million) will benefit The Chipotle Cultivate Foundation. The Foundation has many goals, but “is committed to creating a more sustainable and healthful food supply.”
People love the discounts that Chipotle offers on Halloween. And they also go gung-ho for Chipotle’s Halloween costume contest. The restaurant offers 3 grand prize winners $2,500 each!
Can Your Commercial Soft Serve Machines Match Chipotle’s Success on Halloween?
It may be impossible to match the success of Chipotle’s Boorito promotion. Chipotle has 1,600 locations around the world. But if the frozen yogurt that is produced by your shop’s commercial soft serve machines is fantastic, there’s no reason to believe your shop can’t develop a successful and unique Halloween promotion too.
Make Sure the Public Knows You Will be Open on Halloween!
Halloween is just a couple of weeks away. Therefore, you have no time to waste. If you want to develop a successful Halloween promotion for your commercial soft serve machines, start marketing the promotion now. If you plan to run a contest, make sure to clarify the rules. Contests should be fun, festive and easy. A contest can be as simple as “wear your costume to our shop on Halloween.”
Will You Give FroYo Away for Free on Halloween?
Chipotle is huge and incredibly popular, so it can get away with charging customers $3 for a burrito instead of giving food away for free. You might not be able to lure as many guests into your frozen yogurt shop by offering a discount instead of free frozen yogurt. Keep this in mind. Will the publicity your shop receives be worth the cost of giving froyo away for free? Probably yes.
If there is evidence that your customers love your commercial soft serve machines, then consider staying open on Halloween night. Staying open means parents have a destination to take their children instead of trick-or-treating. Make your froyo shop a preferred destination on Halloween night this year!