Winter can be a challenging time for commercial soft serve machines in certain climates. Who wants to eat freezing cold soft serve ice cream or frozen yogurt in the middle of a snow storm? Believe it or not, a lot of people do. It just might take a little bit more encouragement to get customers to travel to your ice cream or frozen yogurt shop when it’s only a few degrees outside than it would during the summer. But once they’re at your shop, they are certainly going to be happy to be there. Therefore, making sure your commercial soft serve machines stay active all winter might take a little bit of effort. But the extra work is well worth it.
Before the weather starts to turn much cooler, make sure to remind your regular customers why they should visit your shop this coming winter. One way to accomplish this is by making them aware of the top reasons they should not stop eating frozen treats during cold weather.
Following are our Top 4 Reasons to Push Your Commercial Soft Serve Machines in Winter:
- Certain flavors are available during the winter that are not available the rest of the year. Many of your customers undoubtedly love the wintertime flavors featured in your commercial soft serve machines. For example, any flavor that is associated with the winter holidays – such as Thanksgiving and Christmas – are not available once the weather becomes warm. For example, TCBY is currently featuring Pumpkin frozen yogurt, and Pinkberry is currently featuring Apple Pie a la Mode These two flavors are undoubtedly reserved for the coldest months of the year.
- Your shop will not be as crowded – so there won’t be a line! Ok, so you might not want to promote the fact that your shop is not as crowded in the wintertime as it is during the spring, summer and fall. But your customers might like the fact that they won’t have to wait in a long line if they visit your commercial soft serve machines on a very cold day.
- If your customers want to take frozen yogurt or soft serve ice cream home to family members, it won’t melt. We all know it can be very difficult to transport frozen yogurt or soft serve from a commercial soft serve machine to someone at home without it melting during hot weather. But when it’s cold outside, it’s easy to take a cup of soft serve to go!
- It’s a delicious treat – no matter what time of year it is! It doesn’t matter if it’s 90 degrees outside or zero degrees. Frozen yogurt or soft serve ice cream is always a great treat. As long as the inside of your shop is nice and warm, you’re sure to have customers that can’t resist your commercial soft serve machines this coming winter!