Soft Serve Machines in Retail Stores? Sure! Why Not?

Has the question, Can I add a soft serve machine to my retail store? ever crossed your mind? If so, you’re not alone. It’s not uncommon for the owners of retail establishments to want to figure out new ways to lure customers into their stores. And the addition of a soft serve machine that doles out frozen yogurt or soft serve ice cream to customers might be the perfect solution.

 

Think about it this way: If there were two retail stores that sold the same exact products at the same exact prices – but one store featured a soft serve machine – which store might see more customers?

 

A Soft Serve Machine that Serves Free Ice Cream or Frozen Yogurt?
As a retail store owner, it’s your goal to sell as many products as you can. If your store was not able to sell enough, you would undoubtedly go out of business. So, how do you keep customers coming back to your store time and time again? You make sure that a visit to your store highly enjoyable!

 

If your store featured a soft serve machine, and you allowed your customers to have a small serving of soft serve ice cream or frozen yogurt every time they visited, your store would become very popular, very quickly. Customers enjoy receiving a free token of your appreciation when they visit your store. And that token can easily be something as simple as a small serving from your soft serve machine.

 

Why a Soft Serve Machine?
The primary reason a soft serve machine can be added to a retail shop is that a soft serve machine is easy to use. A soft serve machine is also compact, inexpensive to run, and easy to operate. It something that requires minimal maintenance, and it can also be cleaned and refilled by any trained employee.

 

Self-Serve Soft Serve Machines in Your Retail Store
If you are considering adding a soft serve machine to your retail store, you will have to weigh the pros and cons of offering it as a self-serve operation. Depending on the set-up of your store, you will not necessarily want to leave your soft serve machine completely unattended. In other words, you want to avoid enticing hoards of teenagers into your store who do nothing but drain all of the ice cream or frozen yogurt out of your soft serve machine!

 

Additionally, you will not necessarily want to make the main focus of your store your soft serve machine. The soft serve should be viewed as a small perk or a small incentive for visiting your retail shop.

 

Would you consider adding a soft serve machine to your retail shop? If so, we want to hear from you! Please leave your comments below.

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