Unique Promotions Help Your Soft Serve Frozen Yogurt Machines Run at Full Speed

Posted on October 21, 2014 by Jo Williams

Want to know how to keep your soft serve frozen yogurt machines running at full speed all hours of the day? Unique promotions. Not just promotions. Unique promotions. Following are some examples of promotions for soft serve frozen yogurt machines that are NOT unique: Buy one, get one free (also known as BOGO) $1, $2, […]

Are Your Soft Serve Frozen Yogurt Machines Ready for Fall?

Posted on October 9, 2014October 15, 2014 by Jo Williams

It’s October, which means your soft serve frozen yogurt machines have endured a lot of use over the past few months. Summer is typically the busiest season for the frozen yogurt industry. The hot weather during the summer months elicits cravings for cold treats. People of all ages venture to local frozen yogurt shops during […]

How to Make Money With Your Frozen Yogurt Shop

Posted on August 6, 2014 by Jo Williams

If you are thinking about opening an independent frozen yogurt shop or a froyo franchise – or if you already have one – you no doubt want your business venture to make money. Even if you want to be involved in the frozen yogurt industry simply for the love of soft serve frozen yogurt machines, […]

Want to Give Dad a Great Gift on Father’s Day?

Posted on June 6, 2014June 6, 2014 by Jo Williams

Everyone wants to give their dad the perfect gift on Father’s Day. But how many ties, shirts, or hats does a man need? Besides, does he really like receiving such gifts on his special day? Father’s Day is only a couple of weeks away. On Sunday, June 15th, men across America will be spending the […]

Frozen Yogurt Birthday Parties are the Newest Craze!

Posted on May 28, 2014May 28, 2014 by Jo Williams

Just about every kid in America has cake and ice cream on his or her birthday. But it’s such a chore for mom and dad to 1) order a birthday cake ahead of time, 2) pick up the cake the day of the party, 3) go to the grocery store and buy ice cream, 4) […]

What to Name Your New Frozen Yogurt Business

Posted on May 27, 2014May 27, 2014 by Jo Williams

Once you make the decision to open a new frozen yogurt business, you will have many things to accomplish before customers come through the door and start purchasing yogurt from your shop’s frozen yogurt machines. If you decide to open an independent shop (e.g. not a franchise), the preparations will be numerous and will include writing […]

Just a Few Reasons Frozen Yogurt is FUN

Posted on May 21, 2014 by Jo Williams

No matter what, you have to admit that frozen yogurt and soft serve ice cream can be described as “fun.” But why is this particular word used so often to describe these frozen treats? We decided to ask a few fans exactly why they think frozen yogurt and soft serve ice cream are fun, and […]

A Few Things Typical Customers Like Best About their Favorite Frozen Yogurt Shop

Posted on May 15, 2014 by Jo Williams

If you are a thinking about opening a new frozen yogurt business or if you are a current frozen yogurt shop owner, you may have wondered why people choose specific froyo shops over others – and then label those shops as their favorites. Why do some people prefer Pinkberry over Yogurtini, or why do some […]

To Eat Frozen Yogurt or to Eat Hard Ice Cream… That is the Question!

Posted on May 9, 2014 by Jo Williams

When faced with the debate over whether to go out for frozen yogurt or for regular old- fashioned ice cream, deciding which to choose can be difficult. Frozen yogurt and regular ice cream are both cold, refreshing, and delicious treats. But deciding which to select is not always easy. For the purpose of this article, […]