If you are thinking of opening your own frozen yogurt franchise or an independent frozen yogurt shop – or if you’re planning to advise another person on how to successfully open one, following are a few tips on how to get started on running a profitable frozen yogurt business.
Location. Probably the most important step in the process is determining where you want your shop to be located. The popular saying, “It’s all about location, location, location” could not be more true when it comes to frozen yogurt. Think about it. Is your shop likely to be more successful if it’s located near a busy high school or if it’s located in a desolate strip mall on the outside of town?
Accessibility. How accessible is the location? Is it easy for drivers to access from both sides of the street? Is it difficult to turn left or right into or out of the parking lot? Is there enough parking? Be sure you consider all of these factors before signing a lease or purchasing a building.
Business Plan. Do you have any idea how to run a business? Do you already have ample knowledge of the frozen yogurt industry? Do you know anything about how to select the best possible frozen yogurt machines for your shop? It’s important to sit down and write a thorough business plan before moving forward. Be sure to include in your plan all of the steps you will take to get your business off the ground, how you will evaluate which frozen yogurt machines to purchase, how you will market your shop, and how you will measure your success.
Franchise? If you are planning to open a frozen yogurt franchise, you will undoubtedly be provided with a certain level of guidance and help along the way. But which franchise will you choose? Make sure to do your homework… and don’t sign on with the first one. You should weigh your options and take care to determine which franchise will work best for you.
Independent Shop? If you decide to open an independent frozen yogurt business and not a franchise, it is especially important that you develop a clear understanding of the frozen yogurt industry. You must learn how to manage the shop’s finances, how to keep track of inventory, how to manage your employees, and how to maintain your frozen yogurt machines.
Flavors and Toppings. The quality of the frozen yogurt and the frozen yogurt toppings you offer are vital to your frozen yogurt shop’s success. It’s important that you understand trends and also that you keep abreast with what your customers like.
Advertising and Marketing. Besides making sure your frozen yogurt store is in a great location, you must have a good plan for both in-store and out-of-store advertising. You’ll need to develop a social media plan, and you will want to develop a great rapport with your customers so they will promote your shop via word-of-mouth.
Our goal is to provide you with all the guidance you need to help you succeed with your new venture. Whether you are a potential frozen yogurt shop owner or a frozen yogurt machine manufacturer’s representative, we are available to help you make the best possible decisions.