Psychology 101: Does the Design of a Frozen Yogurt Shop Make a Difference?

An interesting article recently appeared on BusinessInsider.com that discussed the psychological tricks that frozen yogurt shops around the world are using to help encourage repeat visits from customers. When it comes to designing a frozen yogurt or soft serve ice cream shop, many factors come into play. From the type of soft serve frozen yogurt machine or soft serve ice cream machine to the colors the shop’s walls are painted, everything affects a customer’s level of satisfaction and the desire to return for more froyo or soft serve time and time again.

The abovementioned BusinessInsider.com article is entitled How Frozen Yogurt Shops are Designed to Get You to Spend More Money. Essentially, the article talks about much more than the brand of soft serve frozen yogurt machine or ice cream machine that a shop features. If the overall goal of your shop is to develop a loyal customer base and ultimately make more money on a yearly basis, this article provides many pieces of practical advice that touch on the psychological aspects of consumer behavior.

What is consumer behavior?

According to ConsumerPsychologist.com, Consumer behavior is “The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”

In regard to a frozen yogurt or soft serve shop, the reliability of an ice cream machine or soft serve machine that is utilized is very important, but the design of the shop itself plays a role in how much money customers spend each time they visit.

Top Psychological Tricks for Frozen Yogurt Shops
According to the BusinessInsider.com article, the following psychological tricks have proven to be successful in many independently owned and small chain frozen yogurt and soft serve ice cream shops around the world:

Wall Colors: Greens and pastels are colors that promote a healthy mindset and thoughts of creamy and delicious ice cream or frozen yogurt. These colors can also be used to accent a soft serve ice cream machine or a soft serve frozen yogurt machine.

Fonts Used in Logos: Soft fonts evoke a desire to eat more soft ice cream or frozen yogurt. Soft fonts also suggest a fun and welcoming environment. The same type of font can be used on ice cream machine or soft serve machine flavor labels.

Store Lighting: The lights inside of a frozen yogurt shop are important. Using light to highlight a soft serve ice cream machine or soft serve frozen yogurt machine is an excellent way to draw attention to the machine’s flavor offerings. Creating an inviting environment with the effective use of lights works well inside of a frozen yogurt shop setting.

It’s important to keep in mind that the success of a frozen yogurt or soft serve ice cream shop involves more than a top-notch soft serve machine. Analyzing and understanding the psychology behind consumer behavior as a whole is also highly significant.

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